Credit unions deliver significant value to members… great service, good rates, moderate fees and a determination to help members afford life. But, the things that members will talk to their friends and families about are the unexpected extras. Going a little above the call of duty. To some, it could be empathy for a difficult family situation. To others, it could be helping to get a title transferred. There are a thousand ways. But, there is only one cause…the desire to WOW a member…or another team member…or even a community leader. Mike believes that durable differentiation comes from being a little different, from delivering the unexpected.