Making Digital Personal: The Way Forward for Credit Unions in the Era of FinTechs, BigTechs & MegaBanks

Lee Wetherington
Director of Strategic Insight, Jack Henry & Associates

At its best, banking is personal, but traditional approaches to digital banking have leveraged technology and automation to depersonalize the franchise. Strategic differentiation—not emulation of MegaBank automation—is the way forward for credit unions who now have an historic opportunity to differentiate themselves in digital channels precisely where FinTechs, BigTechs and MegaBanks are weakest. But how? Join Lee Wetherington for an inspiring review of how credit unions are beginning to translate their trust and personal service meaningfully into digital channels by humanizing support at the limits of self-service.