Unmatched Speakers

"Brain Science to Own the WHY"

Bryan Gray
Revenue Path Group

Leading in the accelerating age, where distraction and commoditization are rising and loyalty is declining, will test us all as leaders. Standing out to potential members and getting existing ones to engage more is challenging and with so many alternatives and distractions, it’s getting even harder - you must relentlessly prove your WHY. You’ve always fought to be unique in a world that seeks to commoditize “banking.” So, here’s your chance to own the WHY!

In this session, you will learn about the latest findings in neuro research, how the brain responds to – or doesn’t respond to – the messages you’re taking to market and what you can do to start owning the why - separating you from all the "noise" and growing your credit union to the place you think it should be.